Make the Right Moves!Smart Services
Business Planning
A business owner typically needs the document that resembles War and Peace only when they are seeking a bank loan or investment capital. We can provide this document if the business owner is committed to spending the time necessary to gather all of the appropriate information and make decisions.
However, most business owners need a more concise, dynamic, living document that provides the accountability and metrics to guide their activities on a monthly basis. In this case, effectiveness cannot be measured by size. Some living plans can be as short as one page.
If you like working in groups/teams, join us in our next business planning workshop:
SMARTplan: A Three Session Action-Oriented Business Planning Workshop (Classroom)
Feb. 26, Mar 5, Mar 12
at noon - 1:30 EST
This 3 session workshop will help the small business owner to create a living business plan that can guide them through the next 12 months of operation. The focus is on actionable items that create measurable results.
A business owner typically needs the document that resembles War and Peace only when they are seeking a bank loan or investment capital. We can provide this document if the business owner is committed to spending the time necessary to gather all of the appropriate information and make decisions.
However, most business owners need a more concise, dynamic, living document that provides the accountability and metrics to guide their activities on a monthly basis. In this case, effectiveness cannot be measured by size. Some living plans can be as short as one page.
If you like working in groups/teams, join us in our next business planning workshop:
SMARTplan: A Three Session Action-Oriented Business Planning Workshop (Classroom)
Feb. 26, Mar 5, Mar 12
at noon - 1:30 EST
This 3 session workshop will help the small business owner to create a living business plan that can guide them through the next 12 months of operation. The focus is on actionable items that create measurable results.
Business Development
Business development involves identifying new opportunities, whether it be new customers, strategic alliances, products, or services, then exploiting them to increase revenue.
Business development is a cousin to marketing and sales. Many times, marketing and sales staffs are consumed with the challenges of meeting current business targets and are not able to focus on future opportunities. The business development professional compliments their efforts by taking a more strategic view of the market, plowing new ground for the execution of marketing and sales tactics.
Each client's unique business development needs can only be met with individual and focused business development attention. Contact me for a proposal.
Business development involves identifying new opportunities, whether it be new customers, strategic alliances, products, or services, then exploiting them to increase revenue.
Business development is a cousin to marketing and sales. Many times, marketing and sales staffs are consumed with the challenges of meeting current business targets and are not able to focus on future opportunities. The business development professional compliments their efforts by taking a more strategic view of the market, plowing new ground for the execution of marketing and sales tactics.
Each client's unique business development needs can only be met with individual and focused business development attention. Contact me for a proposal.
Marketing Strategy
Marketing Strategy is a process of focusing an organization's limited resources on the greatest opportunities to generate revenue and create a sustainable competitive advantage. It is shaped by the overall business goals.
Developing an effective marketing strategy requires a healthy dose of creativity and an ability to see the forest for the trees. An outside resource that is not distracted by 'the way we have always done it' is a real asset when plotting a new path into the future is required.
Marketing strategy is a prerequisite to developing sound marketing tactics. However, if you are just in a bind now and want some quick advice, take a Marketing Minute:
A Marketing Minute: On Demand Quick Marketing Advice for $10
Every Friday from 9am -10am EST beginning on February 19th
Sometimes, all you need is a little bit of quick advice to get you past a marketing roadblock. You just need a marketing minute.
Marketing Strategy is a process of focusing an organization's limited resources on the greatest opportunities to generate revenue and create a sustainable competitive advantage. It is shaped by the overall business goals.
Developing an effective marketing strategy requires a healthy dose of creativity and an ability to see the forest for the trees. An outside resource that is not distracted by 'the way we have always done it' is a real asset when plotting a new path into the future is required.
Marketing strategy is a prerequisite to developing sound marketing tactics. However, if you are just in a bind now and want some quick advice, take a Marketing Minute:
A Marketing Minute: On Demand Quick Marketing Advice for $10
Every Friday from 9am -10am EST beginning on February 19th
Sometimes, all you need is a little bit of quick advice to get you past a marketing roadblock. You just need a marketing minute.
